Do you often send out RFPs but realize every response is the same? Have you ever really read a proposal and got to know the company who responded in a way that left you feeling they were the right fit? Much like a college exam, multiple choice allows you to check the correct boxes but the essay section is where you really win the professor over. This paper will describe how to create a RFP that gives you the answers to your requirements while still providing the information to determine is the respondant is the right fit.